DALLAS (December 22, 2007) -- BEIKS LLC, the world leader in language, reference and
entertainment applications for mobile users, today announced the merge of the
Windows Mobile Smartphone and Pocket PC sections on its website into a single
Windows Mobile section.
move reflects the official Microsoft plan for merging the two platforms down the
Windows Mobile has a long and confusing branding history.
started as a Windows CE and was used in a series of handheld organizers branded
as Pocket PC devices.
on, with the release of the first smart phones, Microsoft had branched the
operating system and created Windows CE for Smartphones, which was a trimmed and
slightly modified version of the existing Windows CE for Pocket PC devices.
the meantime, Microsoft has decided to drop "Windows CE" in favor of the
"Windows Mobile" brand, which is in use to date. Hence the two brands became
"Windows Mobile Smartphone" and "Windows Mobile Pocket PC".
two branches continued to exist and develop individually, but over time, as both
hardware and software improved, they started to look too much alike and it
wasn't long before Microsoft realized that down the road it doesn't make sense
to support two alternatives of practically the same OS. It has made sense in the
early days of smart phones when there was not enough computing power and memory,
but the whole mobile industry has developed too quickly.
sometime in 2006 Microsoft had announced they plan to unite the two brands
sometime in future; however, ongoing projects and schedules made it impossible
for a quick an easy merge, so for a while the two continued to co-exist.
major difference, from a user standpoint, would be that devices based on the
Smartphone platform would lack the touch sensitive screen while devices based on
the Pocket PC platform would have touch sensitive screen. Since the Smartphone
brand was also expanded with some specific carrier-oriented features from its
very early days, another easy way to distinguish the two is if a particular
application is being reported as "unsigned" and denied installation to the
device. Carriers had requested that particular feature in the OS in order to
prevent installation of potentially hazardous applications and, of course,
secure their revenue streams.
one last twist, Microsoft has announced the re-branding of the Smartphone and
Pocket PC branches of Windows Mobile: since version 6 (on the market since early
2007) they were renamed to Windows Mobile Standard (no touch screen, enhanced
security) and Windows Mobile Professional (touch screen, same security).
important in the early days of Windows CE / Windows Mobile, the differentiation
between the two brands is decreasing by the day. While a few BEIKS applications
may still only work on one of the two branches, the vast majority now support
both types within the same distributive and transparently to the customer.
best way to know if an application works on your device is to download and try
it prior to ordering.
is what we recommend to all our customers.
About BEIKS LLC
BEIKS LLC (http://www.beiks.com) is a privately-held company with headquarters in Dallas, TX. The company specializes in developing and distributing essential applications for mobile platforms such as Palm OS®, Windows CE®, Sharp Zaurus® and BlackBerry®. Founded in 1997, the company is best known for its BDicty Dictionary Reader, one of the most popular dictionaries for handheld devices on the market. BEIKS' product list now includes a growing catalog of over 250 titles across all major mobile platforms.
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