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Windows Mobile Smartphone and Pocket PC sections merged at BEIKS.COM

DALLAS (December 22, 2007) -- BEIKS LLC, the world leader in language, reference and entertainment applications for mobile users, today announced the merge of the Windows Mobile Smartphone and Pocket PC sections on its website into a single Windows Mobile section.

The move reflects the official Microsoft plan for merging the two platforms down the road.

Windows Mobile has a long and confusing branding history.

It started as a Windows CE and was used in a series of handheld organizers branded as Pocket PC devices.

Later on, with the release of the first smart phones, Microsoft had branched the operating system and created Windows CE for Smartphones, which was a trimmed and slightly modified version of the existing Windows CE for Pocket PC devices.

In the meantime, Microsoft has decided to drop "Windows CE" in favor of the "Windows Mobile" brand, which is in use to date. Hence the two brands became "Windows Mobile Smartphone" and "Windows Mobile Pocket PC".

The two branches continued to exist and develop individually, but over time, as both hardware and software improved, they started to look too much alike and it wasn't long before Microsoft realized that down the road it doesn't make sense to support two alternatives of practically the same OS. It has made sense in the early days of smart phones when there was not enough computing power and memory, but the whole mobile industry has developed too quickly.

So sometime in 2006 Microsoft had announced they plan to unite the two brands sometime in future; however, ongoing projects and schedules made it impossible for a quick an easy merge, so for a while the two continued to co-exist.

The major difference, from a user standpoint, would be that devices based on the Smartphone platform would lack the touch sensitive screen while devices based on the Pocket PC platform would have touch sensitive screen. Since the Smartphone brand was also expanded with some specific carrier-oriented features from its very early days, another easy way to distinguish the two is if a particular application is being reported as "unsigned" and denied installation to the device. Carriers had requested that particular feature in the OS in order to prevent installation of potentially hazardous applications and, of course, secure their revenue streams.

In one last twist, Microsoft has announced the re-branding of the Smartphone and Pocket PC branches of Windows Mobile: since version 6 (on the market since early 2007) they were renamed to Windows Mobile Standard (no touch screen, enhanced security) and Windows Mobile Professional (touch screen, same security).

While important in the early days of Windows CE / Windows Mobile, the differentiation between the two brands is decreasing by the day. While a few BEIKS applications may still only work on one of the two branches, the vast majority now support both types within the same distributive and transparently to the customer.

The best way to know if an application works on your device is to download and try it prior to ordering.

This is what we recommend to all our customers.

About BEIKS LLC
BEIKS LLC (http://www.beiks.com) is a privately-held company with headquarters in Dallas, TX. The company specializes in developing and distributing essential applications for mobile platforms such as Palm OS®, Windows CE®, Sharp Zaurus® and BlackBerry®. Founded in 1997, the company is best known for its BDicty Dictionary Reader, one of the most popular dictionaries for handheld devices on the market. BEIKS' product list now includes a growing catalog of over 250 titles across all major mobile platforms.

Other trade marks used in this document belong to their respective owners.

 
© 1997-2005 Beiks LLC. All right reserved. BDicty Dictionary is trade mark of Beiks LLC.
Palm OS is a TM of Palm Source, Inc. and Palm is TM of PalmOne, Inc. 
All other registered trademarks used belong to their respective owners.